How We Built A Powerful, High-Quality, Lead Gen Source For A Premium, Award-Winning Solar Business . . .

Spending thousands of dollars on expensive, poor-performing, disjointed marketing tactics to yield high-quality leads for the long-run is like...

installing a “plug-in” PV system and expecting it to provide excellent performance for 25+ years...

Spending thousands of dollars on expensive, poor-performing, disjointed marketing tactics to yield high-quality leads for the long-run is like...

installing a “plug-in” PV system and expecting it to provide excellent performance for 25+ years...

Having served the home services industry for 30 years, SunPower by Milholland Electric tried almost every marketing strategy that exists to generate high-quality, ready-to-buy leads for their now Premium, $5M+, Top-Rated & Award-Winning solar, roofing, and energy storage business.

They tried:

Buying newspaper ads and running TV commercials

Partnering with solar manufacturers on co-op digital advertising campaigns

Buying aged lists filled with shivering cold leads

Running a top-class brick & mortar PV showroom

Training & sending out door-knockers & canvassers

Working with 6+ marketing suppliers at a time: Media Partner, Web Builder, Direct Mail Vendor, List Source(s), Referral Vendor

Hiring expensive marketing agencies or consultants but ended up bouncing every 2-3 months because they took advantage of them

Doing it all on their own - or more aptly - pushed it off to an admin and an entry-level marketer

They tried:

Buying newspaper ads and running TV commercials

Partnering with solar manufacturers on co-op digital advertising campaigns

Buying aged lists filled with shivering cold leads

Running a top-class brick & mortar PV showroom

Training & sending out door-knockers & canvassers

Working with 6+ marketing suppliers at a time: Media Partner, Web Builder, Direct Mail Vendor, List Source(s), Referral Vendor

Hiring expensive marketing agencies or consultants but ended up bouncing every 2-3 months because they took advantage of them

Doing it all on their own - or more aptly - pushed it off to an admin and an entry-level marketer

And while some of those methods can be great, they’re also expensive and don’t yield the best long-term, quality results like Millholland Electric are known to deliver their solar clients.

After all, they were essentially hand-picked by global PV powerhouse, SunPower, to become 1 of 35 master dealers in the US because of their quality workmanship, customer satisfaction, commitment to sustainability, and their community.

And while some of those methods can be great, they’re also expensive and don’t yield the best long-term, quality results like Millholland Electric are known to deliver their solar clients.

After all, they were essentially hand-picked by global PV powerhouse, SunPower, to become 1 of 35 master dealers in the US because of their quality workmanship, customer satisfaction, commitment to sustainability, and their community.

Our Goal

Use our tried & tested brand strategies and digital marketing planning to

create a powerful, integrated lead generation source that is:

Our Goal

Use our tried & tested digital marketing strategies to create a powerful, integrated lead generation source that is:

Filled with high-quality, ready-to-buy homeowners

Cost-efficient

Able to yield maximum, sustainable results

Owned & controlled by Millholland

Filled with high-quality, ready-to-buy homeowners

Cost-efficient

Able to yield maximum, sustainable results

Owned & controlled by Millholland

Results

In the 3 years we’ve partnered with the now 4.9 star Google-Rated solar company, we have helped them grow from a local, multi-seven figure private company to a multi-state business that’s now part of a publicly-traded portfolio of companies.

On track to hit 8-figures this year:

They’re yielding higher-quality leads - 7.5x more,

from 12 to 90 leads per month

Their cost per acquisition is 46% lower than the $2,500+ national

average for solar companies

Return on ad spend is 20x & marketing spend has been cut in half

They’ve expanded from only serving San Diego to all of

California and now New Mexico

Essentially they’re spending less but getting 7.5 x MORE quality leads & have expanded to more locations!

PS: The average marketing spend for a Home Services company making $5M+ is 7-12% of total revenues. Their marketing spend is less than 2%.

Key Services Provided

Brand Strategy

Marketing Planning

Website Design and SEO

Website Conversion Optimization (Content strategy, Solar Calculator, Forms and Live Chat)

Google Adword and Display Ad Campaigns

Reputation Management

Website Conversion Optimization (SEO, content strategy, solar calculator)

Google Adword Campaigns

Reputation & Media Partnership Management

Here’s what SunPower by Milholland Electric's owner had to say about having their own powerful lead generation source...

“They have created exactly what we asked them to do - a reliable lead generation system that we can turn on/off when we need.

Our lowest cost per acquisition is through these efforts. I know how fantastic Sarah and her team are, and appreciate that they treat our business like their own.”

Brian Millholland,

President at SunPower by Millholland Electric

“They have created exactly what we asked them to do - a reliable lead generation system that we can turn on/off when we need.

Our lowest cost per acquisition is through these efforts. I know how fantastic Sarah and her team are, and appreciate that they treat our business like their own.”

Brian Millholland,

President at SunPower by Millholland Electric

Want a powerful lead generation source of your own?

If you...

Are a premium, $5M+ solar installation company that only partners with THE best tier 1 manufacturers in the business (like SunPower & Tesla)...

Truly care about sustainability and want your marketing efforts to reflect the same…

Want to stop managing or bouncing between a handful of marketing suppliers...

Have the resources to invest in your own powerful, integrated lead generation source…

Don’t believe that price is the only way to compete in the solar industry...

Believe integrity should be at the heart of everything…

Then you may be eligible to work with the House Collective team headed up by Sarah Yasukochi - a top-level Marketing Strategist with 20 years of experience working for Fortune 500, Global 2000 corporations, and home services businesses.

To apply, all you need to do is fill in a quick questionnaire.

If you’re qualified as a good fit (it takes seconds), you’ll be given an opportunity to book a free, no-obligation strategy call with us to see how we can help you create a powerful lead generation source.

Please note that due to the hands-on nature of our services, we can only take on a few hand-selected clients at a time and we currently only have a couple of slots available.

To apply, all you need to do is fill in a quick questionnaire.

If you’re qualified as a good fit (it takes seconds), you’ll be given an opportunity to book a free, no-obligation strategy call with us to see how we can help you create a powerful lead generation source.

Please note that due to the hands-on nature of our services, we can only take on a few hand-selected clients at a time and we currently only have a couple of slots available.

More through-the-roof testimonials from clients who love partnering with us. . .

NEW DIGITAL SOLAR LEADS AVENUE

Working with Sarah has opened up a whole new avenue for my business in the digital space. Her expertise, honesty, and professionalism have impressed me. Most of all, she understands my business needs.

Nestor Morales, Owner at Accessible Solar

NEW DIGITAL SOLAR LEADS AVENUE

Working with Sarah has opened up a whole new avenue for my business in the digital space. Her expertise, honesty, and professionalism have impressed me. Most of all, she understands my business needs.

Nestor Morales, Owner at Accessible Solar

ATTRACTED MORE SUPPORTERS

Working with Sarah has freed up time and energy for us and we feel more confident in our ability to attract more supporters for our movement - partners, donors, and customers!

Marissa Johnson, Executive Director at Twende Solar

ATTRACTED MORE SUPPORTERS

Working with Sarah has freed up time and energy for us and we feel more confident in our ability to attract more supporters for our movement - partners, donors, and customers!

Marissa Johnson, Executive Director at Twende Solar

UNTAPPED WAYS TO REACH AUDIENCE

I discovered through Sarah that there are integrated solutions that could increase the effectiveness of my existing marketing while opening up new and untapped ways to reach my target audience.

Sean Johnson, President at Approved Home Pros

UNTAPPED WAYS TO REACH AUDIENCE

I discovered through Sarah that there are integrated solutions that could increase the effectiveness of my existing marketing while opening up new and untapped ways to reach my target audience.

Sean Johnson, President at Approved Home Pros

Ready to have your own powerful,

lead gen source that yields high-quality

results for the long run?

Ready to have your own powerful, lead gen source that yields high-quality results for the long run?

We’d love to chat!